Last Updated: 9-27-2024

At Palette ("**Palette**," "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website [www.wearpalette.com](http://www.wearpalette.com), mobile applications, and other services (collectively, the "**Service**"). Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access the Service.

1. Information We Collect

We may collect personal information that you provide directly to us, information collected automatically, and information from third parties.

a. Personal Information

When you use our Service, we may collect the following types of personal information:

- Contact Information: Such as your name, email address, mailing address, and phone number.

- Account Credentials: Username and password when you create an account.

- Payment Information: Credit card numbers, billing address, and other financial data necessary to process your payments.

- User Content: Photographs, images, and other content you upload to the Service.

b. Automatically Collected Information

When you access or use the Service, we may automatically collect:

- Usage Data: Information about how you interact with the Service, such as access times, pages viewed, and the page you visited before navigating to our Service.

- Device Information: Information about the device you use to access the Service, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

- Location Information: We may collect information about the location of your device to personalize the Service.

c. Cookies and Similar Technologies

We use cookies, web beacons, and other tracking technologies to collect information and personalize your experience. For more details, see Section 7 (Cookies and Similar Technologies).

d. Information from Third-Party Accounts

If you choose to connect a Third-Party Account (e.g., Facebook or Google) to our Service, we may collect information from that account, such as your name, email address, and profile picture, in accordance with the authorization procedures determined by such Third-Party Account.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

- Provide and Improve the Service: Facilitate account creation, process transactions, and develop new features.

- Generate AI Images: Use your uploaded images to generate AI Images as part of the Service.

- Communication: Send administrative information, respond to inquiries, and provide customer support.

- Marketing and Advertising: Provide you with news, special offers, and general information about other goods and services we offer.

- Compliance: Enforce our Terms & Conditions and comply with legal obligations.

- Analytics: Monitor and analyze usage and trends to improve user experience.

3. Disclosure of Your Information

We may share your information in the following circumstances:

a. Service Providers

We may share your information with third-party vendors, contractors, or agents who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

b. Legal Obligations

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

c. Business Transfers

In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred.

d. Protection of Rights

We may disclose your information to enforce our policies, respond to claims, or protect the rights, property, or safety of Palette, our users, or others.

e. Aggregated or De-Identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Security of Your Information

We implement security measures designed to protect your personal information from unauthorized access. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the security of your information.

5. Your Choices and Rights

a. Account Information

You may review, update, or delete your account information at any time by logging into your account settings or contacting us directly.

b. Communications

- Promotional Communications: You may opt out of receiving promotional emails by following the unsubscribe instructions in the email or contacting us.

- Cookies and Tracking Technologies: Adjust your browser settings to refuse cookies or to alert you when cookies are being sent.

c. Do Not Track Signals

Our Service does not respond to Do Not Track signals. You may set your web browser to refuse certain tracking technologies.

d. European Economic Area (EEA) Residents

If you are a resident of the EEA, you have certain data protection rights under the General Data Protection Regulation (GDPR), including the right to access, correct, update, or request deletion of your personal information.

e. California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA). For more information, please contact us.

6. International Data Transfers

Your information may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By providing your information, you consent to such transfers.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information.

a. Types of Cookies We Use

- Essential Cookies: Necessary for the operation of the Service.

- Performance Cookies: Collect information about how you use the Service.

- Functionality Cookies: Remember choices you make to improve your experience.

- Targeting Cookies: Deliver advertisements relevant to you and your interests.

b. Managing Cookies

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our Service may not function properly without cookies.

8. Third-Party Websites

Our Service may contain links to third-party websites or services that are not owned or controlled by Palette. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites.

9. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are under 18, please do not use the Service or provide any information.

10. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy or as required by law.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

12. Your Consent

By using our Service, you consent to this Privacy Policy.

13. Governing Law

This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of United States, without regard to its conflict of law provisions.

14. Additional Disclosures for California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

a. Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

- Identifiers (e.g., name, email address)

- Commercial information (e.g., records of products or services purchased)

- Internet activity (e.g., browsing history, interaction with our Service)

- Geolocation data

b. Rights and Choices

- Access to Specific Information and Data Portability Rights

- Deletion Request Rights

- Non-Discrimination

To exercise the rights described above, please submit a verifiable consumer request to us by contacting us.

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16. Legal Basis for Processing Personal Data (EEA Visitors Only)

If you are a visitor from the European Economic Area, our legal basis for collecting and using your personal information is:

- Consent: Where you have given consent.

- Contractual Necessity: Where processing is necessary for the performance of a contract with you.

- Legal Obligations: Compliance with a legal obligation.

- Legitimate Interests: For our legitimate interests, provided these are not overridden by your rights.

17. Data Protection Rights Under GDPR

If you are a resident of the EEA, you have the following data protection rights:

- Right to Access, Update or Delete: You have the right to access, update, or request deletion of your personal information.

- Right to Object: You have the right to object to our processing of your personal information.

- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information.

- Right to Data Portability: You have the right to be provided with a copy of your personal information in a structured, machine-readable format.

- Right to Withdraw Consent: You have the right to withdraw your consent at any time.

18. Cross-Border Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.